Pacesetters is a partnership between local communities, the NHS and the Department of Health. The aim of the Pacesetter programme is to deliver equality and diversity improvements and innovations across the health service. Keystone have delivered a number of events for them, including Setting the Pace, which celebrated the achievements of the Pacesetters programme through a mix of facilitated presentations, interviews and discussions, a poetry workshop and, to finish the day an award ceremony and celebration.
We were responsible for complete delivery of the event including logistics, venue search and liaison and content development. We provided Steve Day – Radio 4 presenter, and stand-up comedian to facilitate; he drew on his experience as ‘a deaf man in a hearing world’ to engage with delegates. We also contracted Birmingham Poet Laureate, Richard Grant, who led an interactive session on diversity, talking about his experiences of ‘cultural confusion’, growing up as mixed race and worked with delegates to create a communal poem.
The event finished with an award ceremony, recognising achievement, with “balloon bombs” floating down from the ceiling to the accompaniment of steel band music, emphasising the celebratory nature of the day. Our client had very high ambitions, but a limited budget and our challenge was to design the content for the day in a way that would be both informative and celebratory; serious and fun, and … above all cost effective.